Pauli Girl, none of which were very appealing. I would go to the grocery store or a bar and my choices would be something like O’Doul’s, Becks or St. When I stopped drinking almost 6 years ago there were not a lot of great non-alcoholic beverage options out there. Today I’ve got you covered because I’m talking to the founder of Athletic Brewing Company about the reinvention of quality non-alcoholic craft beer.
Or are you trying to stop drinking but don’t know what to do with yourself when happy hour rolls around?Īre you tired of pulling out a LaCroix around the firepit or at a football party? It was never about the alcohol itself for me, but about the feeling of fun and relaxation that typically goes along with it, a feeling that Athletic has mostly been able to replicate, sans booze.Reinventing Non-Alcoholic Beer With Athletic Brewing Companyĭo you think all non-alcoholic beer sucks but you’re not sure what to order at a restaurant when you go out? The company's goal, he said, is to introduce new "occasions" for drinking, which was pretty much what I had been doing without even realizing it.Īfter about four weeks of this experiment, I started to realize that my brain often got the same signal - "Ahhh, let's relax" - from NA beer as it did from regular beer. He described those people as "flex sober" - people who drink, but choose to stay sober sometimes for a variety of reasons, including no hangover. Shufelt said that this is exactly how 80% of Athletic's customers drink. Essentially, when it came time to socialize, I still liked to have one or two alcoholic drinks. Same went for a night when I went out to my neighborhood beer bar: it did happen to have Athletic beer on the menu, but I felt like I would much rather sample the new sour beer on tap.
When friends came over for dinner on a Friday night, I opted for a regular, full-alcohol IPA. I'm not a big fan of flavored seltzer or pop, but sometimes you just need a little something - NA beer filled that gap for me and I found myself reaching for it at happy hour, even when my partner was drinking regular beer.īut I also noticed all the occasions I didn't want to drink an NA beer. It often indicates a user profile.Īthletic's beers also became a new option during the weekdays.
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